Senior Manager, Direct Marketing Investment - Japan

The Coca-Cola Company · Japan - Tokyo, Japan

About the role

Job Description Summary

Role Type: Individual Contributor

Reports into: Director, JSK Marketing Finance Service Delivery

At The Coca Cola Company, our purpose is to refresh the world and make a difference. We are a community of people who believe in creating value through innovation, inclusion, and collaboration. As part of the Global Finance Hub — reporting to the Director, Marketing Finance for Japan & South Korea (JSK) — the Senior Manager, Direct Marketing Investment plays a critical role in connecting marketing performance with financial insight to drive sustainable growth.

The Coca-Cola Company is looking for a dynamic, highly strategic, and results-driven Senior Manager of Japan Direct Marketing Investment. Serving as a trusted right-hand partner to the Director, JSK Marketing Finance Service Delivery, this key role is responsible for driving and operationalizing the end-to-end Budgeting, Forecasting, and Strategic Resource Allocation processes for Direct Marketing Investments (DMI) in Japan. The ideal candidate will bridge high-level leadership vision with rigorous financial execution—translating strategic intents from the Director and key commercial/marketing counterparts into actionable financial models, robust rolling forecasts, and data-driven investment strategies via SAP S/4Hana and advanced analytics platforms.

What You’ll Do for Us

  • Drive the end-to-end annual budgeting and continuous rolling forecast processes for DMI, serving as the core engine that turns strategic concepts into actionable financial plans.
  • Act as a trusted right-hand partner to the Director, translating strategic vision, high-level intents, and complex business scenarios into robust financial models, actionable roadmaps, and executed plans.
  • Synthesize complex financial and forecasting data into clear, actionable insights and presentations for leadership to guide strategic investment decisions.
  • Maintain a deep understanding of core DMI transactions and operational workflows; provide flexible operational support to your teammate to ensure seamless business continuity.
  • Champion financial best practices within the Japan & Korea Operating Unit, driving continuous improvement in processes and systems.

What We are Looking for

  • Bachelor's degree in Finance, Accounting, Business Administration, or a related field. A Master's degree or professional certification (e.g., CPA, CFA) is preferred.
  • Minimum of 8-10+ years of progressive financial planning, analysis, and strategic budgeting experience within a global organization, preferably in FMCG/CPG.
  • Proficient in using SAP S/4Hana and other relevant financial applications and tools.
  • Strong analytical skills with a proven ability to translate abstract concepts and high-level strategy into actionable financial models, robust rolling forecasts, and strategic insights.
  • Demonstrated track record of serving as a strategic partner to leadership, driving complex financial processes, forecasting, and resource allocation.
  • Exceptional communication and influencing skills, with the ability to effectively collaborate with senior leadership, cross-functional partners, and external stakeholders (MSP).
  • Ability to work independently in a fast-paced environment, taking full ownership of complex financial agendas from ambiguity to execution.
  • Exceptional problem-solving skills and a proactive approach to identifying opportunities for improvement and implementing solutions.
  • Japanese (Native level), English (Fluent / Advanced Business level)


Skills Requirements

  • Strategic Financial Planning, Budgeting, and Rolling Forecasting
  • End-to-End Financial Operations Accountability & Execution
  • Proficiency with SAP S/4Hana and Advanced Financial Tools (e.g. Tableau, Power BI etc.)
  • Strong Analytical and Problem-Solving Skills
  • Executive Stakeholder Management & Business Partnership
  • Effective Communication and Influence in Matrix Organizations

What can help you be successful in this role?

Growth Behavior

  • Growth Mindset: Demonstrates Curiosity. Welcomes failure as a learning opportunity.
  • Smart Risk: Makes bold decisions/recommendations.
  • Externally Focused: Understands the upstream and downstream implications of his/her work.
  • Performance Driven & Accountable: Has high-performance standards. Outperforms her/his peers.
  • Fast/Agile: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and at a fast pace.
  • Empowered: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.

Leadership Behavior

  • Act Like an Owner: Deliver results, creating value for our brands, our System, our customers and key stakeholders.
  • Collaborate with the System, Customers and Key Stakeholders
  • Develops Self and Others: Develop self and support others' development to achieve their full potential.
  • Drive Innovation: Generate new or unique solutions and embrace new ideas that help sustain our business.

What We Can Do For You

  • Career growth and development: Leveraging our boundaryless network, we provide access to educational platforms and provide coaching, mentoring and feedback, as a part of our Leadership & Development process.
  • Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs. We want to make our culture inevitable.
  • International Experience: Become part of international projects and work along multicultural teams, through our global network.

Skills

Budgeting, Communication, Decision Making, Financial Analysis, Financial Management, Financial Modeling, Financial Operations, Forecasting, Generally Accepted Accounting Principles (GAAP), Group Problem Solving, Leadership, Microsoft Office, Preparation of Financial Reports, Teamwork

Location(s)

Japan

City/Cities

Tokyo

Travel Required

00% - 25%

Relocation Provided

No

Job Posting End Date

November 27, 2026

Our Purpose and Growth Culture

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

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