As the Director, Platforms and Discoverability for Asia Pacific excluding Greater China & Mongolia (APACx), you will lead Hilton's strategy to grow Digital Direct performance through locally relevant platform experiences, localisation and discoverability across Hilton’s owned channel ecosystem.
As consumer discovery continues to evolve across search engines and AI-powered platforms, you will lead Hilton's regional discoverability priorities, ensuring our platform ecosystem and content strategy are optimised to increase visibility, connect customers with our brands, destinations, offers and experiences, and drive consideration and conversion.
You will shape how APAC customers experience Hilton's digital platforms, creating localised and personalised journeys that reflect market preferences, build customer trust and support direct customer relationships.
Your role is important, and below are some of the fundamental job duties that make your work unique.
What your day-to-day will be like
How you will collaborate with others
What deliverables you will take ownership of
10+ years of professional experience, including at least 7 years leading discoverability, SEO, digital content or digital platform programmes across APAC.
Extensive experience leading Search Engine Optimisation (SEO), Answer Engine Optimisation (AEO) and AI-powered discoverability strategies, with demonstrated success improving how brands, content and digital experiences are surfaced across traditional search engines, answer engines and emerging AI platforms.
Technical and strategic understanding of search and AI-led discovery ecosystems, including content authority, structured content, technical SEO, evolving search behaviours and the factors that influence brand visibility across digital discovery environments.
Demonstrated ability to use search trends, customer behaviour, discoverability performance and content insights to define strategy, identify growth opportunities and prioritise investment.
Significant experience developing and executing multilingual content, discoverability and localisation strategies across web and app environments, including adapting global experiences to meet regional customer and market needs.
Deep understanding of APAC customer behaviours, search trends, digital ecosystems and localisation requirements, with demonstrated success scaling digital experiences and discoverability strategies across multiple markets.
Experience leveraging content management systems, SEO and AI-visibility technologies, analytics platforms, experimentation capabilities and digital experience tools to improve discoverability, content effectiveness and conversion outcomes.
Strong commercial acumen, with demonstrated experience driving Digital Direct growth through discoverability, platform optimisation, localisation, content and customer experience initiatives.
Strategic and entrepreneurial mindset, with the ability to anticipate changes in customer discovery, identify growth opportunities, define future-state capabilities and mobilise stakeholders to deliver change.
Experience building compelling business cases, securing investment and driving organisational alignment behind platform, discoverability and digital transformation initiatives.
Exceptional stakeholder management, communication and influencing skills, with the ability to align regional and global teams behind platform, discoverability and customer experience priorities.
Strong analytical capability, with the ability to translate discoverability, platform and commercial performance data into compelling narratives, strategic recommendations and actionable business insights.
5+ years leading high-performing teams, specialist agencies and cross-functional stakeholders within a complex matrix organisation.
Global and cross-cultural experience within a matrix organisation.
Flexibility to travel up to 15%, as required.
Join an Award-Winning Workplace Culture
At Hilton, we don’t just deliver exceptional experiences for our guests—we build an exceptional workplace for the Team Members who make it all possible. As a global leader in hospitality, we’ve welcomed more than 3 billion guests worldwide, all while staying true to our founding vision: to fill the earth with the light and warmth of hospitality.
Our award-winning culture has earned us repeated recognition on the World’s Best Workplaces list by Great Place to Work and Fortune. With our suite of world-class brands, and a company-wide commitment to providing the best stay for every guest, we’re setting new standards for the future of travel.
Whether you’re starting your career or exploring something new, Hilton supports your journey every step of the way. Come for the job, stay for the career—and help us make every stay a little more magical.
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