Showroom Sales Advisor

Number of Openings:

2

Position Overview:

Finning is the world's largest Caterpillar dealer. We pride ourselves on delivering exceptional customer experiences and innovative solutions. We are looking for an enthusiastic and customer-focused Showroom Sales Advisor to join our growing team. Based within our retail showroom, you will help customers find the right Caterpillar equipment, attachments, parts, and accessories while delivering a professional and engaging buying experience.

Job Description:

This is an excellent opportunity for someone with experience in retail, hospitality, customer service, or sales who enjoys working with people and wants to develop a long-term career in a commercial sales environment. You will receive training, develop specialist product knowledge, and gain exposure to sales, marketing, customer engagement, and business development within the construction equipment industry.

If you are driven, personable, and enjoy helping customers find the right solution, we would love to hear from you.

Key Responsibilities

• Welcome customers into the showroom and provide a friendly, professional, and memorable experience.

• Understand customer requirements, recommend suitable equipment, products, and solutions. Demonstrate products and explain their features, benefits, and applications.

• Build strong relationships with customers and become a trusted point of contact.
• Support customers throughout their purchasing journey, from initial enquiry through to delivery and after-sales support.
• Prepare quotations and follow up sales opportunities to achieve positive outcomes.
• Maintain accurate customer and opportunity records using CRM systems.
• Support local marketing activities, product launches, customer events, and promotional campaigns.
• Re-engage existing and dormant customers to generate new sales opportunities.
• Collaborate with colleagues across sales, service, parts, and operations to support customer success.

Knowledge, Skills and Experience

• Experience in retail, hospitality, customer service, or a sales-focused environment.
• Excellent communication and interpersonal skills.
• A genuine passion for delivering excellent customer service.
• Confidence building relationships with a wide range of customers.
• Positive, enthusiastic, and professional approach.
• Self-motivated with a willingness to learn and develop.
• Comfortable using technology, digital tools, and CRM systems.
• Good organisational and time-management skills.
• Full UK driving licence, or the ability to obtain one.

• Understanding of sales processes and customer relationship management.
• Awareness of merchandising, promotions, and customer engagement activities.

What We Offer

In addition to a competitive salary, an annual bonus, 25 days holiday, life insurance, and up to 7% pension, you will benefit from:

• Comprehensive benefits package
• Supportive and collaborative work environment
• Full training and ongoing professional development
• Structured career progression opportunities
• Exposure to sales, marketing, business development, and customer relationship management

At Finning, we prioritize creating a diverse and inclusive environment. We are proud to be an equal opportunity employer, and we actively encourage all individuals to express themselves and achieve their full potential. As a company, we continuously strive to enhance our outreach to individuals of all backgrounds and identities. We do not discriminate against applicants based on gender identity, race, national and ethnic origin, religion, age, sexual orientation, marital and family status, and/or mental or physical disabilities. Furthermore, Finning is committed to collaborating with and providing reasonable accommodations /adjustments to individuals with disabilities. If you require an adjustment/accommodation at any point during the recruitment process, please inform your recruiter. Finning is a forces-friendly employer having signed the Armed Forces Covenant, and pledges to treat those who serve or have served in the armed forces, and their families fairly.