JOB DESCRIPTION:
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands, including Similac®, PediaSure®, Pedialyte®, Ensure® and Glucerna®, to help get the nutrients they need to live their healthiest life.
Working at Abbott
- At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:
- Career development with an international company where you can grow the career you dream of.
- A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
As the Product Manager, you will lead the end-to-end growth strategy and commercial execution for the Glucerna brand, with primary accountability for driving consumer penetration, market share growth, and business performance. You will translate market insights into integrated HCP and consumer marketing strategies, develop and implement omnichannel engagement plans, and ensure excellence in execution across all touchpoints.
The role is responsible for delivering sales, market growth, and profitability objectives by driving strong demand generation through healthcare professional advocacy, consumer acquisition, digital and e-commerce activation, and strategic partnerships while collaborating cross-functionally to achieve business objectives.
This role will also manage the therapeutic portfolio for chronic kidney disease.
What You'll Do
- Develop and execute Glucerna annual brand strategies and commercial plans to drive consumer penetration, household adoption, market growth, and financial performance for the Glucerna business.
- Identify and unlock growth opportunities through deep understanding of the diabetes journey, customer insights, competitive landscape, market dynamics, and consumption behaviors.
- Lead the development and implementation of integrated omnichannel marketing programs for Glucerna, designed to increase awareness, trial, acquisition, conversion, and retention across both healthcare professional and consumer audiences.
- Drive healthcare professional marketing initiatives for both Glucerna and Nepro brands, including scientific content development, CME programs, congress participation, digital engagement, KOL partnerships, and educational activities to strengthen recommendation and advocacy.
- Lead Glucerna consumer marketing campaigns across digital, social media, CRM, e-commerce, retail activation, experiential events, and partnership platforms to recruit new users and expand brand penetration.
- Exhibit strong partnership with internal functional teams as well as external agencies and strategic partners to translate brand strategies into effective activation plans in compliance with regulatory and quality requirements.
- Develop and manage brand budgets, monitor spending, evaluate campaign performance, and work with relevant agencies to drive spend and performance optimization actions.
Requirements
- Degree qualification.
- Minimum 5 years of relevant experience.
- Proficient in English and Mandarin.
Location
This position is based in Singapore.
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.
The base pay for this position is
N/A
In specific locations, the pay range may vary from the range posted.
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Not specified
MEDICAL SURVEILLANCE:
Yes
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day)