Job Description:
Job Title: Territory Sales Officer_PRO
Location: Andhra Pradesh
We are looking for a dynamic Territory Sales Officer (TSO) with a specialized background in the Beauty and Personal Care (BPC) industry. Unlike standard distribution roles, this position requires a candidate who masters assortment-driven sales—ensuring that the right mix of premium SKUs is present in the right outlets to drive maximum consumer pull.
Coverage expansion: Identify and onboard high-potential outlets – Fancy, OFM, Chemist, applying eligibility filters (e.g., revenue benchmarks and channel relevance) with the right infra enablers (RS expansion, DC and DF levers)
Assortment-Led Distribution: Drive primary and secondary sales targets by focusing on strategic product placement rather than bulk volume.
Channel Management: Oversee the operational health of BA (Beauty Advisors), BFF, and Visi channels, ensuring seamless coordination between Business Partners (BPs).
In-Store Execution: Ensure perfect execution of assortment plans, merchandising standards, and tester management at the outlet level.
Infra Management: Monitor inventory health to prevent stock-outs of core beauty ranges while maintaining a healthy 250+ MRP product mix. Maintain checks of other RS infra enablers like Manpower planning, DF Shogun execution and Credit in market for healthy ROI working
Capability Building: Onboard and train MEs on HUL ways of working and sales call process for best-in class DC execution
Expertise: Deep understanding of assortment-driven business models and RS infra handling. You should know how to manage diverse shade ranges, skin-care tiers, and premium price-point distributions.
Analytical Skills: Ability to interpret sales data (such as L6M RR) to make informed decisions on outlet-level allocations.
Relationship Management: Proven ability to manage distributors and influence counter staff/beauty advisors to drive brand recommendations.
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