Marketing Communication Manager

POSITION SUMMARY: The Marketing Communication Manager is responsible for planning and executing integrated brand communication, creative design, public relations, and events to drive business objectives. This role acts as the ultimate steward of the Sika brand across all touchpoints, leads a dynamic team, and meticulously manages stakeholders. KEY RESPONSIBILITIES: Brand Stewardship: Safeguard the Sika brand and corporate identity, ensuring global consistency and impactful localization across all communication touchpoints. Communication Strategy: Develop and execute integrated communication plans that translate business priorities, product launches, and customer insights into clear, measurable campaigns. Integrated Campaigns: Spearhead end-to-end omni-channel campaigns, from planning and creative briefing to production, launch, and post-campaign ROI evaluation. Content and Creative Management: Lead content planning and creative production across digital and offline touchpoints, ensuring clear messaging, customer relevance, brand consistency, quality, and timely delivery. Public Relations and Engagement: Direct corporate communications, media relations, press materials, and KOL/influencer engagements. Events and Marketing Operations: Lead high-impact exhibitions, seminars, customer events, product launches, brand activations, and CSR initiatives, with focus on business impact, professional execution, safety, and measurable outcomes. Team Leadership: Coach, empower, and elevate the team to maximize their potential and creative output. Agency and Stakeholder Management: Coordinate cross-functional teams, media partners, production houses, and event organizers to ensure compliance, cost-effectiveness, and flawless execution. Budget and Performance Management: Oversee the communication budget, define KPIs, evaluate campaign performance, report ROI, and leverage analytics for continuous improvement.