Position Summary
The Online Campaign Marketing Senior Executive assists in executing and support end-to-end online marketing execution across Employee Purchase Program (EPP), and marketplaces (Shopee, Lazada & Tiktok), ensuring campaigns are delivered accurately, on time and with strong online visibility. The role requires a proactive, detail-oriented individual who can coordinate multiple stakeholders and thrive in a fast-paced environment.
Role and Responsibilities
- Coordinate end-to-end online campaigns across EPP and marketplaces, including online mega campaigns and key product launches.
- Manage EPP and marketplaces online store layouts, ensuring campaign visibility, accurate product placement, timely and an organized customer journey.
- Coordinate campaign banners, EDMs, PDP/SKU updates and promotional assets from briefing through deployment.
- Ensure all visuals and banners comply with internal processes, brand guidelines and requirements.
- Apply creative thinking and performance insights to refine banners, campaign messaging and online visibility.
- Coordinate with external vendors, agencies, TikTok content creators and affiliates on campaign collaborations and deliverables.
- Review content creator/affiliate postings to ensure content accuracy, campaign messaging, required call-outs and brand compliance.
- Support TikTok affiliate marketing, including campaign briefing, commission mechanics, agency coordination, performance follow-up and sales contribution.
- Maintain campaign trackers, proactively follow up on deliverables and highlight risks, delays or dependencies ahead of deadlines.
- Coordinate product/sample charge-out, delivery, tracking and returns for marketing activities where required.
- Maintain organized campaign documentation, assets, trackers and shared folders.
- Support new online marketing initiatives and ad-hoc projects as required.
- This role requires strong organizational skills, attention to detail, basic digital marketing knowledge, and a willingness to learn and adapt in a fast-paced online marketing environment.
Skills and Qualifications
- Diploma/Bachelor’s Degree in Marketing, Business, E-commerce, Digital Marketing, Performance Marketing or related field.
- Preferably 2 - 4 years’ experience in e-commerce, online marketing, marketplace operations or digital campaign management.
- Experience with Shopee, Lazada and TikTok Shop is highly preferred.
- Basic knowledge of digital marketing, e-commerce, affiliate marketing and online customer journeys.
- Strong e-commerce commercial knowledge, organizational, prioritization and multitasking skills with the ability to manage multiple deadlines.
- Strong attention to detail and accuracy in campaign mechanics, visuals, T&Cs and documentation.
- Good creative sense and visual judgment, with the ability to provide constructive input to improve campaign assets.
- Strong ownership and follow-through, with the ability to independently drive tasks from initiation to closure.
- Proactive communicator with stakeholder and agency coordination skills.
- Fast learner who can adapt quickly to new platforms, processes and changing business priorities.
- Comfortable working in a fast-paced online marketing environment with tight campaign timelines.
- Proficiency in Excel and PowerPoint; familiarity with project management tools is an advantage.
- 1 Year renewable contract available.
* Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here.