Retail Trade Marketing Manager

Job Description

Role summary

The Retail Trade Marketing Manager is responsible for developing and executing retail channel strategies to accelerate sustainable business growth, enhance customer partnerships, and improve execution excellence across retail accounts. The role serves as a key bridge between Marketing, Sales, Finance, and Customer teams, translating business strategies into actionable customer plans, driving channel optimization, and ensuring effective implementation of key commercial initiatives.

Key responsibilities

Drive retail channel growth by developing customer-centric trade marketing strategies, leading JBP execution, and enhancing distribution, business performance, and channel effectiveness

• Trade-MKT strategy landing plan：Develop and continuously optimize retail channel strategies aligned with business priorities and market dynamics. Support RTM (Route-to-Market) design and retail value chain optimization to
• Customer JBP Management: Facilitate customer negotiations to align on business objectives, growth initiatives, and execution priorities. Monitor JBP performance and drive corrective action to ensure target achievement.
• Trade program & Incentive Management: Develop initiatives to increase outlet coverage, product penetration and distributor effectiveness. Monitor coverage, offtake performance to identify business opportunities and risks. Partner with field sales team to improve execution quality and customer engagement.

Required skills & experience

Working Experience

• Minimum 5 years of experience in Trade Marketing, Channel Marketing, Sales Excellence, Commercial Operations, or related commercial functions. Pharmaceutical, healthcare, FMCG, or retail industry experience preferred.
• Proven experience in customer management, trade investment, and cross-functional project leadership.
• Experience with JBP negotiations and retail account management is highly desirable.

Professional Skills

• Strong strategic thinking and business acumen.
• Excellent analytical and problem-solving skills.
• Strong cross-functional communication and collaboration skills, with the ability to influence and align stakeholders
• Strong ownership, learning agility, and execution discipline, with the ability to manage multiple priorities and deliver high-quality outcomes in a fast-paced environment.

Required Skills

Channel Management, Channels Development, Customer Engagement, Distribution Strategies, Financial Acumen, Interpersonal Relationships, Managing Distribution Channels, Marketing Data Analysis, Marketing Strategy Implementation, Project Management, Retail Strategies, Sales Marketing Strategies

Preferred Skills

Current Employees apply HERE

Current Contingent Workers apply HERE

Search Firm Representatives Please Read Carefully

Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status

Regular

Relocation

No relocation

VISA Sponsorship

No

Travel Requirements

25%

Flexible Work Arrangements

Not Applicable

Shift

Not Indicated

Valid Driving License

No

Hazardous Material(s)

NA

Job Posting End Date

*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.