Key Responsibilities: Luxe Strategy Localization & Omnichannel Experience:
⚫ Tailor global engagement strategies to local markets, ensuring brand consistency and driving collaborative, premium omnichannel consumer experiences for our brands.
⚫ Adapt global consumer journey strategies to local market nuances across all touchpoints (Media, A&I, CRM, Loyalty, Services, Beauty Advisors, etc.), emphasizing the unique needs of the luxury consumer.
⚫ Ensure brand engagement consistency and excellence across all offline and online consumer experiences, maintaining the high standards of our portfolio.
⚫ Oversee operations and content planning for key social media platforms and brand communities, strategically framing and curating content to resonate with and engage the audience.
⚫ Gather and analyze consumer data to derive actionable insights specific to the market, informing strategy and bespoke brand experiences.
⚫ Implement competitor watch mechanisms to monitor competitor consumer engagement strategies and KOL investment tracking, identifying trends and opportunities.
⚫ Prioritize, track, and benchmark omnichannel KPIs defined by global guidelines, ensuring continuous optimization tailored for the Luxe Division.
⚫ Drive collaboration within consumer engagement teams and with cross-functional stakeholders (e.g., Marketing, Sales) to deliver integrated consumer journeys.
⚫ Lead and arbitrate transversal projects affecting consumer engagement, ensuring alignment with brand objectives.
⚫ Education: Bachelor’s degree in marketing, Communications, Digital Media, or a related field.
⚫ Experience: 5+ years of progressive experience in consumer engagement, social media management, or digital marketing, with a strong preference for experience within the beauty, FMCG and luxury.
Apply on L'Oréal’s careers page