Digital Marketing Lead

• Lead complex digital campaigns across paid media, website, social and email channels.
• Drive campaign effectiveness through strategy, delivery and continuous optimisation.
• Permanent hybrid position based at our Perth CBD office.

About Kleenheat

We’ve been providing energy solutions to homes and businesses across Western Australia for more than 65 years. We’re committed to delivering energy for today’s customers and tomorrow’s opportunities, with a focus on safe and reliable products and helpful customer service.

This is a truly unique opportunity to work with an established and trusted brand in the Perth market. Kleenheat is also well positioned for growth, having recently launched a new solar and battery offering for West Australians.

We pride ourselves on our values of One Team, Accountable, Customer Focused and Forward Thinking, with the understanding that our success is underpinned by our people.

About the role

We’re looking for a Digital Marketing Lead to coordinate and optimise campaigns and initiatives across our digital channels. Reporting to the Digital Excellence Manager, you’ll provide technical expertise and delivery leadership, turning strategy and insights into effective campaigns that support customer acquisition, retention and growth. You’ll also build digital capability across the team through practical guidance and platform adoption.

Key Responsibilities

• Lead the strategy of complex digital campaigns across paid media, websites, social media and email marketing.
• Optimise SEM, paid search, display, paid social, PPC and retargeting activity with agency partners.
• Improve search visibility through SEO, GEO and content optimisation initiatives.
• Translate campaign, channel, website and audience data into practical recommendations.
• Coordinate website delivery, conversion improvements, A/B testing, analytics, tagging and GTM setup.
• Lead adoption of digital marketing tools, governance, documentation and consistent delivery practices.
• Supporting the delivery of customer lifecycle communications through the  marketing automation platform (CRM).
• Guide the Digital Advertising Coordinator, agencies and stakeholders to deliver digital activity.

About You

• Relevant qualification in Marketing, Digital Marketing, Communications or similar.
• Proven success delivering digital campaigns and measurable outcomes.
• Experience across Google Ads, Meta Ads, SEO, email marketing and website optimisation.
• Proficient in Google Analytics, CMS and marketing automation platforms, ideally Microsoft Dynamics.
• Experience in turning data insights into practical actions.
• Confident working with agencies, stakeholders and cross-functional teams.
• Strong communication, collaboration and stakeholder engagement skills.
• Well organised, with the ability to manage multiple priorities.
• Adaptable and resilient in a complex business environment.

What we offer

At Wesfarmers Chemicals, Energy & Fertilisers (WesCEF) and Kleenheat, we value our people and offer a range of benefits designed to support your wellbeing, development and career growth, including:

• Competitive remuneration, including access to the Wesfarmers employee share plan and participation in our annual incentive plan.
• Flexible working arrangements, including some work-from-home options where applicable.
• Salary sacrifice opportunities, including novated leasing.
• Access to a wide range of employee benefits across the Wesfarmers Group, including staff discounts at Bunnings, Kmart, Target, Officeworks and Kleenheat, as well as access to Wesfarmers-sponsored arts and cultural events.
• Paid parental leave of up to 18 weeks.
• Ongoing professional development and career opportunities across WesCEF and the broader Wesfarmers Group.

Why Wesfarmers Kleenheat

At WesCEF Kleenheat, we are committed to building an engaged, high-performing and inclusive workforce that reflects the communities in which we operate. We value diversity of thinking, skills and experience, knowing this drives innovation and better business outcomes.

We welcome applications from people of all backgrounds and encourage Aboriginal and Torres Strait Islander peoples to apply.

We are proud to support flexible working arrangements and understand that flexibility looks different for everyone. If flexibility is important to you, we encourage you to discuss your needs as part of the application process.

WesCEF/Kleenheat operates across multiple locations, with our two major hubs based in Kwinana and the Perth CBD.

Applications closes 27th October 2026.

Our recruitment process considers your alignment with our company values and the requirements of the role. We may conduct checks to demonstrate your suitability for the role, including but not limited to psychometric assessment, police checks, medical, drug and alcohol testing, right-to-work checks, qualification checks, due diligence and reference checks.

We reserve the right to commence the recruitment process before the closing date, so we recommend applying as soon as possible.

Agency applications will not be accepted.