Work Arrangement: This role is categorized as hybrid. This means the successful candidate is expected to report to Warren three times per week, at minimum.
The Role
Global Customer Research (GCR) is seeking talented, hard-working individuals to gather, analyze and synthesize the voice of the customer data to inform and impact internal client decisions, which is an essential role to fulfill the value of keeping the customer at the center of everything we do at GM. We are looking for individuals that are driven to understand the “Why’s” and identify “Implications” of the data.
What You'll Do
- Provide internal teams with consumer and market insights – including Brand Teams, Product Teams, Marketing, Planning, Program Management, Engineering, and Design.
- Develop and deliver effective presentations to inform business decisions and strategic initiatives to multiple GM leadership levels and organizations.
- Assist research manager in framing the specific learning objectives of the internal client for primary research.
- Work alongside the research manager to apply appropriate research methodologies that will best fulfill the research goal.
- Develop quantitative questionnaires and qualitative discussion guides.
- Monitor primary research study execution and respond appropriately throughout; collect, review, and analyze market research results using DIY tools as well as supplier-assisted fieldwork.
- Identify key insights from data analysis.
- Conduct special analyses utilizing current data, secondary data sources or industry trends to further enhance the research findings.
- Build the required purchasing documents and monitor supplier invoices.
- Duties may include management of a large-scale annual tracking study, including identification of study topics, analysis, and reporting, as well as internal client and supplier relationships.
Your Skills & Abilities ( Required Qualifications)
- Bachelor’s Degree
- 2-3 years of Market Research or related work experience
- Willingness to ask questions, take initiative and be resourceful.
- Confidence to help guide internal clients through research planning, execution, and insight phases.
- Demonstrated ability to work well in a collaborative team environment.
- Strong critical thinking and analytical skills; ability to work with cross-tabs and raw data sets.
- Excellent interpersonal skills and ability to work well with cross-functional teams (Brand Teams, Global Research Teams, Product Teams, Marketing, Planning, Engineering, Design and suppliers).
- Outstanding organizational/project management skills with attention to details
- Ability to work on multiple projects simultaneously, managing deliverables and deadlines.
- Strong written & oral communication skills; ability to present confidently to senior leadership.
- Proficient in the use of Google Workspaces
- Understand the principles of AI, Glean, or Copilot and use cases in Market Research.
What Will Give You A Competitive Edge ( Preferred Qualifications)
- Advanced degree or marketing research related certifications
- Experience using UserTesting and Qualtrics platform (programming, java script, Stats IQ, XM Directory) as well as other DIY survey/sampling tools
- Familiarity with statistical concepts and applications
- Familiarity with both quantitative and qualitative market research methodologies including Conjoint and Max Diff