Regional Sales Manager

DLF North America is currently recruiting for a Regional Sales Manager to support our Illinois and Missouri Territory.

DLF Group is the world leader in the development and sale of high-quality grass seeds for the agricultural forage and (professional) lawn markets. By continuously developing new innovative varieties and products, and with a strong focus on quality and reliability, DLF Group offers demonstrable value to the business of their customers and other relationships.

DLF North America SBU, is one of our four Strategic Business Units. DLF employees are characterized by a high level of competency, passion, and commitment. In everything we do we act with respect, trust and integrity.

Come grow with DLF!

Check us out www.dlf.com (Global) & www.us.dlf.com (USA) & www.ca.dlf.com (CA) & visit our careers page at https://careers.dlf.com.

About the job

The Regional Sale Manager is responsible for driving sales growth and market development within an assigned territory, fostering strong dealer relationships, and ensuring exceptional customer satisfaction.

Reports to: Division Sales Manager

Job Summary

The Regional Sales Manager will be responsible for driving sustained growth within their assigned territory through proactive, direct engagement with dealers and key accounts. This role involves identifying opportunities to expand and strengthen both existing distributor relationships and new business channels through the development and execution of strategic market plans. The Regional Sales Manager will be accountable for maximizing sales revenue, achieving and exceeding annual financial targets, and providing accurate sales forecasts. Additionally, you will promote a strong customer-focused approach by ensuring timely communication, effective execution of marketing programs, and maintaining current knowledge of product developments.

Essential Duties and Responsibilities

• Participate in business planning and budgeting processes as directed by leadership.
• Establish and work toward achieving sales targets, identifying and implementing strategies to meet or exceed goals.
• Analyze sales data to evaluate performance, identify strengths and opportunities, and develop actionable improvement plans.
• Promote and maintain a strong customer-focused approach, ensuring a high level of customer satisfaction.
• Drive market share growth through expanded engagement with both new and existing customers.
• Implement structured market development strategies, including maintaining customer and prospect databases, gathering market intelligence, formalizing call plans, and participating in industry events such as trade shows and conventions.
• Manage and support the existing distributor network, ensuring customer requirements and expectations are consistently met.
• Execute marketing initiatives in alignment with established brand standards, including distributor programs.
• Monitor inventory levels in coordination with the shipping department to support daily sales operations.
• Pursue ongoing professional development through training sessions, seminars, and other learning opportunities.
• Support internal controls related to credit management, including monitoring credit holds and assisting in resolving credit-related matters.
• Manage accounts receivable by reviewing aging reports and supporting collection efforts in collaboration with Finance.
• Foster a collaborative, team-oriented environment through effective cross-functional communication.
• Maintain regular communication with Sales Leadership, providing updates on performance, challenges, and opportunities.

Qualifications

• Diploma, degree, or certificate in agriculture, sales, business, or a related field.
• Experience: Four (4) plus years of agricultural sales experience preferred.
• Proven ability to drive profitable sales growth and develop customer accounts.
• Ability to travel frequently
• Valid driver’s license required.
• Strong verbal, written, and interpersonal communication skills.
• Excellent customer service and relationship management abilities.
• Strong organizational, multitasking, and follow-up skills with high attention to detail.
• Ability to develop and deliver presentations and proposals.
• Demonstrated ability to manage multiple projects simultaneously.
• Proficiency in Microsoft Office Suite.

Compensation and Benefits

This position comes with a competitive compensation plan that includes a base wage, health and wellness benefit options, retirement savings plan with company contribution, vacation, and personal days.

Why work for DLF?

We do good things! Turf grass is more than just a pretty sight – it helps fight climate change by trapping carbon and preventing soil erosion, making it a vital ally in preserving the environment. Grass acts as a natural filter, purifying water and improving air quality. Perennial forage grass and legume crops also provide essential habitats for diverse wildlife, showcasing the crucial role of supporting biodiversity and sustaining ecosystems. Grass, alfalfa and clover feed animals and produce oxygen. Just a few reasons.... and many more! Check us out!

Ready to make an impact? We invite you to come and grow with us!

We thank all applicants who apply for this position but advise only those applicants selected for an interview will be contacted.

DLF USA Inc. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Accommodations for job applicants with disabilities will be provided upon request during the recruitment, assessment, selection, and placement process.Alternate format available upon request.