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Packaging design for a fresh noodle company
Packaging Design Brief
Discussion Board (4)
Open - Needs Designs
A$150
4 days left
30 designs
12 designers
Packaging Design Brief
Create a packaging design for yellow noodles sold in grocery stores.
We are a company in search of a packaging design that communicates our brand values of producing fresh, natural and healthy noodles for families - making home-cooking a healthy and easy task after work.
Our company name is "Big Bowl" or "大碗面". The name represents the feeling of a hearty bowl of soup noodles or stir-fried noodles, comforting after a long day of work or a child’s favourite Chinese meal. The use of “Big/大” in the brand represents the generous feeling of sharing meals around the dinner table as well as the generous nature of our company. We aim to produce accessible, healthy and fresh staples for families and home cooks with the aim of promoting home-cooking and balanced diets to Australian homes.
Big Bowl sells three lines of noodles: Hokkien Noodles, Yellow Noodles and Canton Noodles. These are three distinct styles of noodles of varying width and texture for the purpose of different Chinese-style dishes. All noodles are yellow in colour (roughly HEX#F0B95F depending on lighting). The noodles will be sold in 400g and 1kg bags.
We are looking for a simple and bold package design that uses three colours (black, white and one accent colour) on a transparent bag. Please use red for Hokkien Noodles, yellow for Yellow noodles and blue for Canton noodles while incorporating a transparent window in the bag to view the noodles within. The bag is made of plastic and will be packaged as a “pillow-style” bag with tear strips on the top and bottom (see Attachment 1 for the dimensions). Provide a design for both bags (400g and 1kg bags).
For reference, our brand competitors include Yunion WA Enterprises, Leong Guan and Gold Star. The "yellow noodle" and "hokkien noodle" range from these brands are our direct product competition.
While open to discussion, the final design should be completed by 30 October 2026.
Target Market(s)
Families, mothers, young couples
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Both English and Chinese
The packaging should create a warm feeling
Files
Download all files - 0.1 MB
BIG BOWL Design Brief
Thursday, October 8, 2026
Submit your design
Payments
1st place
A$150
Total
A$150
Project Deadline
16 Oct 2026 12:24:04 UTC
Language
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