Head of Marketing AI

Ljubljana, Slovenia

Belgrade , Serbia

Zagreb, Croatia

Are you passionate about using AI to transform the way

Marketing works? As our Head of Marketing AI, you will define BE-terna's AI and

MarTech strategy and build an integrated technology landscape that makes our

Marketing smarter, more personalized, and scalable. Your focus will be on creating personalized customer

experiences and improving lead generation through innovative, data-driven

solutions.

#yourmission

Define

and drive our AI and MarTech strategy, building a connected and scalable

marketing technology landscape

Lead

and develop your team, combining direct people management with hands-on

involvement in AI-driven marketing innovation

Design

and implement AI-powered applications, AI agents, and automated workflows

while connecting CRM, marketing automation, CMS, and analytics platforms

Enhance

customer experiences through AI-driven personalization, intelligent

customer journeys, and data-driven lead generation and conversion

optimization

Collaborate

closely with Marketing, IT, Data, and external partners to deliver

innovative solutions and measure their impact through clear KPIs

#yoursuperpowers

Proven experience in AI technologies, automation, and marketing technology (MarTech), including strategic development and implementation

Hands-on experience developing and integrating AI applications using LLMs, AI agents, APIs, and automated workflows

Strong understanding of CRM, marketing automation, personalized customer journeys, and data-driven lead generation

Experience in leading, coaching, and developing teams, including direct people management responsibility

Ability to translate marketing requirements into scalable technical solutions, combined with a hands-on, solution-oriented mindset and strong communication skills

#beternasuperpowers

Flexible working hours, possibility to work from home, and a

friendly office atmosphere

Mentorship and continuous learning opportunities

Professional development in an international environment

Sponsored sports activities such as fitness

Kitchen with unlimited coffee, beverages, and fruit

Language courses

Epic team building events & fun activities

The best New Year parties

Gifts for many occasions

Pet-friendly company

Free car parking

At BE-terna, the focus is on people. BE-YOU: Be who you are

and express yourself with us. We are diverse and welcome all applicants,

regardless of origin, disability, nationality, religion/belief, age, gender,

sexual orientation and identity. Diversity is what makes our teams special –

join us on our journey!

Our projects are diverse – our team is unique!

BE-terna is one of the largest providers of business solutions in Europe. With

passion for the latest software technologies, we enable our customers to work

more easily and transparently. At BE-terna, every single employee can

contribute to our exciting projects – teamwork is one of our greatest assets!

To know more about us and our culture please visit our visit our Career page .

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